The Merx blog
Latest perspective
Brands are going live quickly, but they do not have a reliable way to understand how their AI will behave once real customers start interacting with it at scale.
Read the story50 articles
Your app may be the most expensive customer experience you own and the least personal. A practical test for CRM leaders deciding which journeys still deserve a dedicated app.
Read article
The next competitive advantage is not how quickly a brand responds, but how well it understands what a customer is trying to do.
Read article
Merx’s WhatsApp-specific AI delivers personalised, two-way conversations. Paired with Klaviyo’s data and automation, it helps brands turn customer intent into clear commercial impact.
Read article
From Sessions to Relationships: Why Memory Is the Missing Layer in Conversational Commerce Most “conversational” experiences today are not really conversations. They are short sess
Read article
As AI becomes a more active part of the customer journey, we know that safety, accuracy and trust are top priorities for every brand we work with.
Read article
Customers expect brands to understand them. They expect relevance, timing and care. This expectation is especially strong in categories where guidance and trust are part of the product itself, but it is spreading quickly across ecommerce as a whole.
Read article
The digital commerce landscape is on the edge of its most significant structural change since the emergence of mobile. For more than a decade, online buying has been shaped by the
Read article
One-size-fits-all messaging is a fast track to unsubscribers. Great brands start with clear personas then adjust frequency and content based on real behaviour.
Read article
Discover how WhatsApp keeps customer conversation costs down while delivering richer experiences than SMS
Read article
Regulators across the UK and EU have moved from issuing warnings to levying multimillion‑euro fines for even “minor” privacy slip‑ups. In 2024 alone, data‑protection authorities imposed €3.2 billion in sanctions, and messaging channels such as WhatsApp featured in over 18 % of enforcement actions.¹ For CRM, retention and loyalty leaders in retail, beauty, luxury and consumer goods, compliance mistakes hit twice: first in penalties and investigation costs, then in broken customer trust.
Read article
Napiers, a 165-year-old Edinburgh-based brand specialising in herbal remedies and natural health products, faced declining engagement through traditional email marketing channels. By implementing Merx’s conversational commerce platform on WhatsApp, Napiers achieved >76% opt in rate, 31% voucher conversion, and established WhatsApp as their highest ROI marketing channel.
Read article
WhatsApp’s Meteoric Rise: How It’s Changing Social Media and Business Communication in the world today.
Read article
In this comprehensive guide, we'll share the proven strategies top brands are using to rapidly grow their WhatsApp subscriber base. More importantly, we'll ensure you do it all in a way that builds long-term trust and engagement with your customers. The good news is that starting a conversation on WhatsApp is as easy as tapping on a widget or a link, which opens the WhatsApp app and a conversation with the brand. But where is the best place to position this?
Read article
Referral programs can be an incredibly powerful growth tool, with 84% of customers trusting recommendations from people they know far more than any brand advertising. But designing an effective program is complex, requiring careful balance across incentive amounts, targeting, timing and measurement to maximize new customer acquisition without cannibalising sales.
Read article
Engaging customers before a purchase is crucial but challenging. This article will explore 5 of the most effective WhatsApp strategies used by leading D2C brands.
Read article
In this blog, we'll explore five innovative ways brands are adapting to this change, leveraging everything from consumer touchpoints to gamification, to gather first-party data. By the end of this read, you'll have a clear roadmap to leverage first-party data effectively, building deeper trust and more meaningful connections with your audience.
Read article
What CRM and ecommerce leaders should do on WhatsApp in the ten weeks before 27 November and over the weekend itself.
Read article
Paid clicks sent to chat can identify and help a customer from the first tap, while a conventional landing page often loses the visitor without a purchase or opt-in.
Read article
Ads that open a WhatsApp conversation can convert more efficiently than landing pages while capturing an opted-in customer relationship from the first tap.
Read article
A Forrester-style Total Economic Impact analysis of a €500M pan-European retailer deploying Merx: 203% ROI, €3.8M NPV, 15.1x blended ROAS, and payback inside the first quarter — modelled on live client results from Benefit UK, Napiers, and Zita West, with conservative, risk-adjusted assumptions.
Read article
D2C brands leverage WhatsApp's 95%+ open rates and 30-70% engagement rates to drive repeat purchases through personalised messaging, automated orde...
Read article
Businesses can achieve GDPR-compliant WhatsApp engagement through double opt-in with clear purpose statements and instant opt-out capabilities. Mer...
Read article
Merx bietet spezialisierte WhatsApp-Commerce-Funktionen mit In-Chat-Kaufabwicklung und deutlich schnellere Implementierung als Salesforce-Alternati...
Read article
Effective WhatsApp audience growth strategies include personalised messaging campaigns, broadcast lists for targeted content, and interactive featu...
Read article
Businesses can leverage WhatsApp's 95%+ open rates for GDPR-compliant customer engagement through double opt-in consent, clear messaging purposes,...
Read article
Merx bietet eine spezialisierte Salesforce-Alternative mit nativer WhatsApp-Commerce-Integration und deutlich schnellerer Implementierung. Während...
Read article
Merx bietet spezialisierte WhatsApp-Commerce mit conversational commerce und in-chat Kaufabwicklung. Die Implementierung dauert nur 2-3 Wochen im V...
Read article
For WhatsApp conversational commerce, leading Salesforce alternatives include Merx, which offers 2-3 week setup versus Salesforce's 8-12 weeks, plu...
Read article
Businesses achieve GDPR-compliant WhatsApp engagement through double opt-in protocols, explicit consent documentation, and immediate unsubscribe ca...
Read article
Merx bietet eine spezialisierte Alternative zu Salesforce für WhatsApp Commerce mit 2-3 Wochen Setup versus Salesforce's 8-12 Wochen. Merx ermöglic...
Read article
Businesses drive WhatsApp user acquisition through targeted opt-in campaigns, leveraging the platform's 95%+ open rates and 30-70% engagement rates...
Read article
Businesses achieve GDPR-compliant WhatsApp engagement through double opt-in consent, explicit purpose statements, and instant opt-out capabilities....
Read article
Les marques de luxe parisiennes optimisent leur marketing WhatsApp via l'IA conversationnelle de Merx, qui permet une personnalisation hyper-ciblée...
Read article
Brands can leverage WhatsApp channels' 95%+ open rates and 30-70% engagement rates to build sustainable growth through personalised newsletters, au...
Read article
Luxury brands require WhatsApp CRM solutions prioritizing exclusivity and personalisation over mass marketing. Merx specializes in high-end brand c...
Read article
Merx bietet spezialisierte WhatsApp-CRM-Funktionen, die Salesforce übertreffen und für Luxusmarken optimiert sind. WhatsApp erreicht 95%+ Öffnungsr...
Read article
Premium WhatsApp clienteling platforms like Merx deliver exceptional results for luxury retailers, achieving 95%+ open rates and 30-70% engagement...
Read article
Les marques de luxe à Paris optimisent leur stratégie WhatsApp en collectant des insights clients approfondis et en personnalisant l'expérience. Me...
Read article
Automotive dealerships can dramatically improve customer communication through WhatsApp CRM solutions, achieving 95%+ open rates compared to tradit...
Read article
D2C brands leverage WhatsApp's 95%+ open rates and 30-70% engagement rates to deliver personalized customer experiences driving conversions. Throug...
Read article
Les marques de luxe parisiennes optimisent leur marketing WhatsApp via des plateformes de commerce conversationnel comme Merx. Une marque beauté LV...
Read article
Businesses can design effective referral marketing campaigns using WhatsApp by leveraging conversational messaging with personalized communication,...
Read article
Effective luxury WhatsApp channel growth strategies include website integration, value-based opt-ins, and targeted campaigns. Merx clients achieve...
Read article
WhatsApp has become one of the most responsive channels for customer communication. Many teams are already using WhatsApp alongside their CRM stack, leaning on their Salesforce integration to keep on top of outbound chat notifications, service workflows, and customer records.
Read article
Part Three: Post BFCM Optimisation; analyse BFCM performance and apply key learnings to optimise the Christmas campaign plan.
Read article
Part Two of Three: A step by step guide to drive maximum BFCM engagement and conversion. Giving you the exact campaign types, ideal weekend schedule, and the metrics to measure in real time.
Read article
Part One of Three: The Essential WhatsApp Foundations Every Brand Needs to Drive Maximum ROAS from Black Friday
Read article
In this essay, we reveal why WhatsApp is the top choice for businesses in Europe's conversational commerce. We delve into the size of the opportunity WhatsApp opens, its exceptional engagement rates outperforming other channels, and how its latest API releases are perfect for creating cutting-edge AI-driven customer interactions. As more consumers turn to messaging apps for brand engagement, businesses harnessing WhatsApp's unique strengths stand to gain significantly.
Read article
This article delves into how multi-modal AI will transform customer engagement, offering insights into its impact on viral content, empathetic campaigns, and interactive product experiences. Discover the future of conversational commerce and the unfolding potential in storytelling and customer connection.
Read articleShowing 10 of 50 articles
