CampaignConfigure birthday campaignCelebrate with your customers
Meet Merx
The WhatsApp platform built for enterprise retail.
Merx turns WhatsApp into a two-way revenue channel: campaigns that convert and an AI agent that sells. One platform, less work for your team, higher campaign ROI.
Try Merx on WhatsAppOverview
MonthlyConversations31,867
Users3,036
Subscribers2,385
Contactability rate78.6%
Outbound messages9.3K
Sales£58,464
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CommerceCheck your ordersTrack and manage deliveries
ContactsReview service conversationsListen to your customers
Your CRM needs Merx.
After the message goes out, Merx handles the reply, closes the sale, builds loyalty and drives the next purchase.
Scroll to explore the journey
Acquisition
QR code, pop-up or till receipt. A consented contact in your CRM.
Benefit Cosmetics Business accountTodayYes, sign me up!No, thanksCampaign
New drop, back in stock, abandoned cart: every reply gets an answer.
Kickers Business accountTodayExplore the collectionShop my sizeOrder
The agent recommends, checks size and stock, and takes the order in the chat.
WMF Business accountTodayView the panComplete my orderDelivery
Proactive updates, and “where’s my order” answered from your systems.
Mitre Business accountTodayTrack my deliveryLoyalty
Points, rewards and early access in the same thread.
Selected Business accountTodaySee my rewardExplore knitwearRepurchase
A nudge when it’s time to buy again, based on what they bought.
Napiers Business accountTodayReorder my favourite
The AI Agent
The voice of your brand, in every conversation.
Trained on your catalogue, your CRM and your tone of voice. It understands intent, learns preferences, recommends the right product from your live catalogue and hands over when it matters.
Step 01 / 05
Understand
Reads intent from the first message and takes the right path: shopping, order or care.
I’ve switched to an induction hob. Can you help me find a frying pan that works with it?10:24
Intent detectedCookware compatibility advice
WMFOf course, Omar. I’ll look for induction-compatible pans. How many people do you usually cook for?10:24
Usually two, sometimes four at the weekend.10:24
Cookware advice routed to the sales agent
Campaign copilot
Brief in a sentence, approve in a minute.
Say what you want to launch. Review what it builds.
Step 01 / 05
Understand the brief
Say what you want to launch, in plain words.
Merx CopilotCampaign conversation
You
Bring last winter’s knitwear customers back for our new autumn collection.
Merx Copilot
Let’s turn that into a campaign.
Your campaign briefUnderstood
Launch: the new autumn collection Audience: last winter’s knitwear customers Goal: bring customers back Channel: WhatsApp
You
Yes, let’s find the right people.
Integrations
Your whole stack. In the conversation.
Connect the tools you already love with the conversations your customers want. Commerce, CRM, marketing and more, working better together.
Your stack stays the source of truth.
Merx sits beside the stack you already run. Conversations flow out to Salesforce, Klaviyo, Ometria, Braze, Bloomreach and Shopify, and preferences and intent flow back in as attributes you own.
Integrations to the tools you already use
Security & Compliance
Enterprise-grade security, by default.
Certified to ISO/IEC 27001 and GDPR compliant, with personal data masked and encrypted across every customer conversation.
ISO/IEC 27001 certified- GDPR compliant
- EU AI Act readiness
- Meta Business Partner
Supervision
Your team sets the rules for every AI-led conversation, with clear guardrails and a human ready to step in whenever needed.
Data governance
Personal data is masked and encrypted, so customer information stays inside the policies and systems your business already trusts.
Privacy
Customer data stays yours. Merx is built for GDPR, with personal data handled inside the policies and controls your business already trusts.
One team, start to finish.
We work alongside you for the whole project, from kickoff to launch and beyond. Our engineers build the integrations with your developers, and we bring what we've learned from launching other brands on WhatsApp.
Live in 14 days. Without a heavy IT project.
Four focused steps from signature to first campaign. You keep the brand voice; we do the setup.
- 01Day 1
Align
We verify your WhatsApp Business account, agree the first channel objective, and set success metrics together.
- 02Days 2–5
Connect
Your store and CRM plug into Merx, with no rebuild and no heavy IT project.
- 03Days 6–12
Train
We train the AI agent on your brand voice, set guardrails, and build your first journey.
- 04Day 14
Go live
Your first campaign launches with Merx alongside your team to optimise every next step.