Data collection
What customers tell you and how they engage: sizes, preferences, birthdays and occasions, alongside what they open, tap, reply to and buy.
Solutions
Grow your contactable base.
Grow opt-ins, collect zero and first-party data, and keep every customer profile up to date in your CRM.
Opt in
Make it easy to say yes, wherever customers are.
Tell us what you like
One conversation that learns preferences.
Known in your CRM
Richer profiles. Smarter marketing. Better results.
Nadia ColeProfile enriched
ShortStraightLoses curl
Captured from WhatsApp · synced to CRMTrusted by leading brands
Grow your contactable base.
Grow opt-ins
Open a direct line to every customer, at the touchpoints you already run: click-to-WhatsApp ads, checkout, POS, packaging QR. Consent captured at source, contact live in your CRM the same day, and the line stays open after the sale.
How it works
Collect subscribers across multiple touchpoints
From your store to their chat.
Give visitors a reason to join.
Turn followers into subscribers.
Start a conversation from an ad.
Invite your existing audience.
Contactability
Above 85% on WhatsApp, below 30% on email.Grow your contactable base.
Zero and first-party data
Ask your customers what they want, and keep the answer. Sizes, preferences, birthdays and intent, declared in conversation rather than inferred from behaviour. AI builds the segments inside Merx, and every attribute is written back into Salesforce, Klaviyo or Braze, yours to trigger and analyse everywhere you already work.
How it works
AI segmentation
Inside Merx, AI creates intelligent segments based on the zero and first-party data collected, kept up to date with every conversation and synced to your CRM.
Written back to your CRM
Every preference and interaction becomes a CRM attribute as it is collected. Yours, everywhere you already work.