Enrich the customer picture
Learn about interests and preferences directly from the people shopping with you.
Marketing automation
Ometria + Merx
Make what customers tell you part of your retail marketing strategy.
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Better together
Retail marketing with more customer understanding.
Connect Merx conversations with Ometria to enrich your understanding of each customer. Bring declared preferences and intent into the picture alongside the retail data you already use to shape your marketing.
Explore what’s possible
Make segments more meaningful
Use conversational insight to inform relevant audiences and customer experiences.
Build connected journeys
Give WhatsApp conversations a considered role in your wider retail lifecycle strategy.
Let’s make it work for you
Your stack. Your customer journey.
We’ll walk through your Ometria setup, the data you want to connect, and the journeys you want to build. Available capabilities and setup depend on the products and configuration you use.
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Marketing automation
Klaviyo
Turn preferences and intent from conversations into more personal lifecycle marketing.
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Marketing automation
Bloomreach
Add the voice of your customer to the data behind your personalised experiences.
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Marketing automation
Braze
Connect two-way conversations with the customer engagement journeys you already run.
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