Advertising & analytics

Google Analytics + Merx

Bring conversational journeys into the way you understand website engagement.

Better together

Understand the journey beyond the conversation.

Explore how your Merx activity fits into your Google Analytics measurement plan. Define the website visits and actions you want to understand, then agree a consistent approach to campaign links and reporting.

Explore what’s possible

Plan campaign measurement

Define a consistent approach to identifying website traffic from your conversational campaigns.

Understand onward journeys

Explore what customers do on your website after following a link from a conversation.

Connect reporting questions

Agree which engagement and conversion questions your analytics setup should help answer.

Let’s make it work for you

Your stack. Your customer journey.

We’ll walk through your Google Analytics setup, the data you want to connect, and the journeys you want to build. Available capabilities and setup depend on the products and configuration you use.

Talk to us about Google Analytics

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